Comparte si te a gustado:

Public Relations: Crisis Communications Oil and Gas Industry

Publicado en 15 Apr 2024

Udemy UK

What you'll learn

  • Maintaining your reputation during a crisis
  • Looking confident and comfortable during a news conference
  • Framing crisis messages
  • Answering tough questions from reporters
  • Speaking in sound bites
  • Rehearsing for crisis communications events
  • Developing a crisis management plan

Requirements

  • video recorder on cell phone, tablet or computer

Description

Public Relations: Imagine the worst: an explosion or leak has hit your operations and now the news media are swarming around you. But now imagine yourself looking poised, facing the toughest questions and getting the exact messages and quotes you want into the final news stories. You will not become another Tony Hayward!

This course is for oil and gas industry executives who may have to face the media during a Public Relations crisis. You will learn exactly how to look comfortable, prepare messages, answer questions and speak in sound bites. You will learn how to avoid disastrous sound bites and off message quotes that have cost other energy companies billions of dollars in market cap in the past. You will be prepared to face the media in the future if and when you suffer a Public Relations crisis.

The BP Gulf disaster cost that company tens of billions of dollars in market cap, in part, because of how poorly their executives handled the media during this Public Relations crisis. You can learn from their mistakes.

TJ Walker has conducted media training and Public Relations crisis communications training workshops for oil and gas industry executives from the Middle East to Texas to around the world. He will give you real world examples of exactly what to do and not do during a crisis.

If a  disaster hits your refinery, tanker, or well, the whole world is going to see it. The media will come calling. You must have good answers to fair questions. "No comment" will be interpreted as the guilt of negligence and environmental lawbreaking. And bad answers will generate headlines around the world, especially if you claim that you "want your life back!"

You can't control all events surrounding a crisis and you can't control the media's questions, but you CAN control your message, your answers and your sound bites. If you are an energy executive, you owe it to yourself, your career and your company's brand to sign up today for the Crisis Communications Training for Oil and Gas Executives Course.

A crisis could hit your oil and gas industry or energy operations today or even tonight at Midnight. don't let another second go by without preparing yourself for the media that might soon surround you.

There is a 100% Money-Back Guarantee for this Public Relations course. And the instructor also provides an enhanced guarantee.


Here is what Udemy students say about this course:

"Educative, and I wish all engineers take this course" Obeng Yeboah Paul

''This has been a wonderful and detailed learning experience into the world of crisis communications. Thank you for the detailed structures and planning advice.'' Gary Potgieter



This Public Relations course is ideal for anyone searching for more info on the following: public relations - pr - public relation - press release - communications - public relations course - public relations strategy - public relations: media crisis communications - press release writing - media relations. Plus, this course will be a great addition to anyone trying to build out their knowledge in the following areas: crisis management - media training - reputation management - nonverbal communication.

Who this course is for:

  • Oil executives
  • Gas executives
  • Energy executives
  • Crisis Managers
  • Public Relations Executives
  • CFOs
  • CMOs

Debes tener en cuenta que los cupones duran maximo 4 dias o hasta agotar 1000 inscripciones,pero puede vencer en cualquier momento. Obten el curso con cupon haciendo clic en el siguiente boton:

(Cupón válido para las primeras 1000 inscripciones): 1EA9FC98F5A595C17DD0
Udemy UK
Tags:

Articulos Relacionados

content

Conversaciones Difíciles / Oportunidades Extraordinarias.

Comunicación Avanzada - Cómo Prepararte para las Conversaciones Difíciles y Cómo Transformarlas en algo Constructivo.

Ir al Curso
content

Cómo Escribir Correos Electrónicos Efectivos

Aprende a redactar un email de forma efectiva

Ir al Curso
content

First Steps Into Public Speaking

Public speaking is one of the most important and most dreaded forms of communication

Ir al Curso
Suscríbete a nuestro boletín
Reciba los √ļltimos Cupones y promociones (Solicitar Cup√≥n)